"Pros: They have the loveliest staff and make you feel so welcome. Spent lots of time talking us through a map of the island and recommending places to go. We went to most of them and they were all great. The hotel sorted hire car and transfers. Nothing is cheap on Santorini, but the prices of the car etc were fair for the location. Breakfast is simple Greek style, with cooked options (omelette slices etc) that changed daily. It was a short walk into the centre of the town - the only challenge being the lack of pavements.
Cons: The beds were really hard. Some traffic noise, but inevitable if you want to stay in Fira." ~Iain